MediaAfrica 2018 Communique

2018 MediaAfrica Conference

A communiqué issued at the end of Africa Media Development Foundation Media Africa Conference 2018 with the theme, “Africa’s Rising Population: Media as a Tool for Harnessing Demographic Dividend”, held at I-Care Women Foundation and Youth Initiative, No 6, Suleiman Crescent, Off Alkali Road Kaduna-Nigeria, on Tuesday December 11, 2018.

Africa’s rising population has dominated the region’s development conversations. Nigeria being the most populous country in the region and 7 in the world is projected to have the third largest population in the world by 2050. Despite the country’s population growth, Nigeria has continued to lag on development indicators. This raises the question as to whether Nigeria’s current and future population composition is a benefit or a burden.

The conference highlighted the place of media in contributing to the demographic discourse. This is because the role of the media is key in harnessing Nigeria’s demographic dividends. However, it is noted that there must be conscious and deliberate efforts to advance the understanding of demographic discourse among media practitioners and equip them with needed information and skills to actively report on issues around it.

The conference also aimed at equipping the media to put Nigeria’s rising population at the front burner of national discourse to draw attention and push government and stakeholders to do the needful. It raised constructive issues and set the tone for media to continue its responsibility of agenda setting for policy makers and the general public.

The following observations were made:

  • Rising population is a global economic and political issue, with Africa as the fastest growing population in the world, growing from 289 million in 1961 to 1 billion in recent years. This represents 350 per cent increase in 50 years.


  • With about 3 per cent annual population growth rate, Nigeria is the fasted growing population in the world and projected to be the most populous country in the world by 2050.


  • 65 per cent of the over 190 million Nigeria’s population are dependents, with millions of out of school children, and huge unemployed youth and that rapid population growth increase dependency ratio.


  • Nigeria’s population is higher than available resources; job supply higher than demand, which leads to wide spread poverty, low quantity and quality of food supply.


  • Low quantity and quality of food production leads to inadequate nutrition, responsible for retarded brain development among younger generation, thus leading to low productivity and slow industrialization.


  • Inability of to equip, manage and utilize available material and human resources remain a challenge, and unmanaged population growth leads to political and social conflicts among different ethnic, religious and social groups.


  • There is poor reportage on demographic issues because most media organizations and journalists do not have relevant in-depth knowledge on demography, challenges and prospects.



  • A growing population can be an asset if properly managed, because an increasing population increases demand for goods and services which in turn could lead to prosperity and faster industrialization.


  • Understanding the dynamics and structure of population is important in national planning and development; as it will help in expanding opportunities and resources to take care of rising population.


  • A nation can appropriately tap its human resources by equipping the population with education and creative skills for faster societal growth and development.


  • Government should ensure that population correspond with available resources, by allowing a population that could be cared for, which could be achieved with effective family planning.


  • Government should lower the present dependency ratio, increase labor, human capital, productivity and savings.


  • The media should drive national discourse on demographic dividends and highlight critical issues that will spur relevant stakeholders to action.


  • Media organizations and journalists should key in to development journalism which lay emphasis on reporting issues that contribute to the improvement of the quality of human lives.


  • The media should stimulate interest in the general public on population dynamics; promote public ownership of population issues; and support communities to address such issues.


  • Media practitioners should key into the Sustainable Development Goals enunciated by the United Nations, thereby strengthening commitment by engaging policy makers on issues relating to population dynamics.


  • Journalists should collaborate with Civil Society Organizations who have a vast trove of information and resources that journalists need to generate stories that will make impact.


  • Journalists should shift attention from government-centered stories to people-centered stories and always call for action with a view to improve governance.


  • Journalists should write stories within the ethical boundaries of the profession with the larger picture in mind, particularly on what benefits societies and the people, and not individuals.


  • Journalists should key into online media which provide multimedia platforms and enable the integration of social media platforms in reporting development issues which assures of wider coverage.