Core Values
At AMDF, our work is guided by a set of unwavering principles that shape our approach to media development and engagement:
- Integrity – We uphold the highest standards of honesty, transparency, and ethical conduct in all our actions.
- Independence – We promote journalism that is free, fair, and non-partisan, resisting undue influence.
- Accountability – We remain answerable to our stakeholders, partners, and the communities we serve.
- Empowerment – We equip individuals and organizations with the tools and knowledge needed to drive positive change.
- Inclusion – We champion diversity and ensure that marginalized voices are heard, respected, and represented.
- Innovation – We embrace creative, forward-thinking solutions to address challenges in media and communication.
Our Commitment
AMDF’s work is anchored in key focus areas that reflect our dedication to strengthening journalism and advancing development in Africa:
- Professional Support: Tailored guidance and support for journalists and media organizations across the continent.
- Press Freedom & Safety: Active monitoring, documentation, and advocacy to protect journalists from threats, harassment, and censorship.
- Capacity Building: High-quality training, mentoring, and skill development programs to promote excellence and professionalism in journalism.
- Free Expression & Journalism Ethics: Promotion of ethical reporting, media accountability, and journalism that contributes to sustainable development.
- Research & Innovation: Driving media advancement through data-driven research, analysis, and the adoption of innovative technologies.
- Information Sharing & Networking: Fostering collaboration through platforms like the African Journalists Network (AJN) and convenings such as the Africa Conference on Development Journalism (ACDJ).
- Advocacy & Social Impact: Engaging media and communities on critical issues such as misinformation, disinformation, gender-based violence, civic participation, better health outcomes, and other development issues.