We are into development, design and delivery of specific media related activities that are focus driven and context-sensitive, which are mindful of the contemporary challenges and opportunities presented by advancement in the media field.
Focus
Training: AMDF runs capacity building programs aimed at developing/strengthening capacities and skills of journalists, thereby building a strong media workforce on the continent.
Innovation: AMDF believes in experimenting, discovering and introducing new ways of doing things. We also believe in the new technologies, which is changing in the way media works.
Research: AMDF promotes and disseminates research and analysis on the impact of media on development policies. We also encourage the evaluation of media development work as a way to identify and advance best practices methods and technologies.
Advocacy: AMDF advocates for increased understanding, recognition and importance of media development among partners and other civil society organisations.
Coordination: AMDF improves the media development field by encouraging collaboration, thereby avoiding duplication, setting strategic priorities and highlighting important media development programs and technologies.
Information Sharing: AMDF elevates the effectiveness and status of media development by sharing best practices, highlighting impact and providing for a discussion and debate of important issues in our field.
Other Things We Do
Advisory Services: We provide advisory services and guidance to organisations in policy and programme formulation relating to media and communication, as well as activities on relevant issues.
Production: We are into production of audio visual and print materials like documentaries, newsletters and reports. This is in addition to our expertise in Media Monitoring & Research on several development issues.
Our Expertise
AMDF’s in-house and visiting professionals have worked in various capacities of the media and communication sphere. Their exposure, ability to deliver, and conventional experiences have resulted into an effective and reliable resource for us and our partners. No wonder the AMDF choice by many organisations and individuals alike.
Our experts are always driven by a high team spirit wherever they represent AMDF. This makes possible for the team of experts to make a collective and well-orchestrated effort in developing appropriate plans, designs and implementation modalities for programmes and projects.
What We Promote
Press Freedom & Safety of Journalists
Development and Investigative Journalism
Ethical Journalism
Accountable & Responsible Journalism
Independent Journalism
Our Social Responsibility